How to Increase Click-Through-Rate of Your Newsletters

You probably already know how important it is to have a good brand reputation. This is why you make sure to send high-quality emails to your subscribers.

But did you know that your brand isn’t the only thing that can affect your email marketing?

In fact, your click-through-rate (CTR) can have a big impact on your email marketing reputation and the success of your campaigns.

1. Segment your email list

If you’re sending the same email to everyone on your list, you’re not taking advantage of the opportunity to increase your click-through rate. Instead, segment your list and send targeted emails to each group.

For example, you could segment your list based on how engaged your subscribers are. If someone hasn’t opened an email from you in a while, you could send them a re-engagement email with a special offer. On the other hand, if someone has opened and clicked on several of your emails, you could send them a thank you email with a free download.

By segmenting your list and sending targeted emails, you can increase your click-through rate and reduce the number of people who unsubscribe from your list.

2. Personalize your emails

Personalization is a great way to make your emails feel more like a one-on-one conversation with your subscribers. It helps you show your audience that you know who they are and what they’re interested in.

If you’re just getting started with email marketing, you can personalize your emails by using merge tags to automatically insert your subscribers’ names, locations, or any other information you have about them.

You can also create different segments of your list to send more targeted emails to specific groups of people. For example, you could segment your list based on how people have interacted with your business in the past, or you could segment by demographics like age, gender, or location.

3. Optimize your email for mobile

If your email isn’t mobile-friendly, you’re going to lose a lot of clicks. According to HubSpot, 46% of all email opens are happening on mobile devices.

That means you need to make sure your email is designed for mobile users. This includes using a responsive design that will automatically adjust your email’s layout to fit the size of the screen it’s being viewed on.

You should also use a single-column layout, large text, and big buttons to make it easy for mobile users to read and click through your emails.

4. Use a single call to action

Most emails get a bad reputation because they try to do too much. There are too many different calls to action and the email is just overwhelming.

Instead, try to focus on one thing you want the reader to do. This will help you to streamline your email and make it more effective.

5. Use buttons instead of links

If you’re not a fan of using too many links in your emails, you can use buttons instead. They’re easy to create and can be customized to fit your brand.

When using buttons in your emails, be sure to make them stand out. You can do this by using contrasting colors or adding a hover effect. You can also add a little extra space around the button to make it more prominent.

6. Test different subject lines

The subject line is the first thing someone sees when they receive an email. It needs to be engaging enough to get them to open the email.

When it comes to subject lines, it’s best to test different options to see what works best for your audience. You can test things like length, personalization, emojis, and more.

Pro tip: Use the subject line to set expectations about what’s inside the email. This will help you get more targeted opens and clicks.

7. Test different days and times to send your newsletters

If you’re not getting the CTR you want, it could be that you’re not sending your newsletters at the right time.

If you send your newsletter at a time when your subscribers are busy, they may not open it.

If you send your newsletter at a time when your subscribers are more likely to be online, they may be more likely to click on your links.

You can find out the best time to send your newsletter by testing different days and times.

Just make sure you test one variable at a time, so you can accurately measure the impact of your changes.

8. Test different content types

Not all of your subscribers are the same. Some of them will prefer to read blog posts, some of them will prefer to watch videos, and others might prefer to listen to podcasts.

To make sure you’re catering to all of your subscribers, you should test different content types in your newsletters.

For example, if you typically include blog posts in your newsletters, try swapping some of them out for videos. Then, take a look at your click-through rates to see which content type your subscribers prefer.

9. Use social proof

Social proof is a powerful marketing tool that involves using feedback and reviews from existing customers to build trust and credibility with potential customers.

In the case of email marketing, you can use social proof to build trust and credibility with your subscribers by including customer reviews, testimonials, case studies, and other forms of feedback in your emails.

This can help to show your subscribers that you are a trustworthy and credible business, and it can also help to build trust and credibility with potential customers who may be on your email list.

10. Use power words

Power words are words that are known to trigger a psychological or emotional response.

For example, the word “free” is a power word. It’s a word that triggers a positive emotional response and makes people want to click.

Other examples of power words include “new,” “exclusive,” and “limited time offer.”

Using power words in your email subject lines and calls-to-action is a great way to increase your open and click-through rates. Just be careful not to overdo it.

Conclusion

How you structure your email is a big factor in determining whether your CTR will be high or low. Use the inverted pyramid structure to make sure your most important information is seen first and don’t forget to include a call to action.