Marketing
Your email list isn’t a trophy — it’s a tool. And like any tool, it needs regular upkeep to stay sharp. While marketers love to brag about list size, a bloated email list isn’t a…
Newsletters used to be the afterthought of email marketing. Brands would bundle announcements, promotions, and blog links into a monthly blast and call it a strategy. For many, it was simply a box to check:…
Despite the rise of social media and unsolicited spam email, email remains the most effective way to nurture leads and boost customer loyalty. Email marketing campaigns are essential elements of an overall marketing strategy, with…
Marketers love numbers. Open rates, click-through rates, deliverability, reply rates, bounce rates—the dashboards are endless, the graphs are pretty, and every campaign gets a handful of neat KPIs to parade in meetings. But let’s be…
We’ve all been there. Browsing through emails, not really planning to click on anything, when suddenly one jumps out—“Only 3 hours left to save 50%.” Suddenly, that email you would’ve skipped is urgent. You weren’t…
Segmentation is a powerful tactic for email marketing success. It allows you to create more targeted and valuable marketing messages, which increases your email open rates. In this post, we’ll share 10 segmentation tricks that…
The first weeks of someone’s relationship with your brand are disproportionately determinative of what the long-term relationship will be. Not because people form permanent opinions quickly — they don’t — but because the behaviors established…
Stop chasing vanity metrics. Start building relationships that convert. Email isn’t dead. It’s not even on life support. In fact, email is still one of the most valuable marketing assets you can own. Algorithms change….
Cold emails are a necessary tool for generating meetings in B2B sales. The average email open rate is 15-28%, depending on the industry, so there’s a good chance your email will get noticed. That said,…
I get it, you’re a busy entrepreneur, and it’s hard sometimes to sit down and create your own content. But what if I told you that sharing content created by others could reinforce your own…
