Posts by: Kinga Edwards
Your email list isn’t a trophy — it’s a tool. And like any tool, it needs regular upkeep to stay sharp. While marketers love to brag about list size, a bloated email list isn’t a…
Despite the rise of social media and unsolicited spam email, email remains the most effective way to nurture leads and boost customer loyalty. Email marketing campaigns are essential elements of an overall marketing strategy, with…
Marketers love numbers. Open rates, click-through rates, deliverability, reply rates, bounce rates—the dashboards are endless, the graphs are pretty, and every campaign gets a handful of neat KPIs to parade in meetings. But let’s be…
We’ve all been there. Browsing through emails, not really planning to click on anything, when suddenly one jumps out—“Only 3 hours left to save 50%.” Suddenly, that email you would’ve skipped is urgent. You weren’t…
Segmentation is a powerful tactic for email marketing success. It allows you to create more targeted and valuable marketing messages, which increases your email open rates. In this post, we’ll share 10 segmentation tricks that…
Stop chasing vanity metrics. Start building relationships that convert. Email isn’t dead. It’s not even on life support. In fact, email is still one of the most valuable marketing assets you can own. Algorithms change….
I get it, you’re a busy entrepreneur, and it’s hard sometimes to sit down and create your own content. But what if I told you that sharing content created by others could reinforce your own…
Your email list is one of your most valuable assets. It’s a direct line to your audience—a relationship built on trust, engagement, and mutual value. Yet, even the healthiest email lists can sometimes lose momentum….
Do you want to learn how to build and nurture an email list for sustainable growth? If you’re new to email marketing, you might have heard that email is dead. It’s not true. It’s still…
Email marketing is more than just sending out a newsletter—it’s about creating relationships that last. If you’ve ever asked yourself, “How can I keep subscribers for years?” you’re on the right track. In this guide,…
