Email Marketing Ideas: What to Send in Newsletters

Email Marketing Ideas: What to Send in Newsletters
Kinga Edwards September 21, 2022 Marketing

When it comes to email marketing, the sky’s the limit! You can send just about anything in a newsletter. However, not everything will resonate with your subscribers. In this blog post, we will discuss some of the best email marketing ideas for newsletters. We’ll cover topics like promotions, new products, company news, and more! So whether you’re just starting out with email marketing or you’re looking for fresh ideas, read on!

Why should you send newsletters?

Why not?

Newsletters can easily keep your subscribers up-to-date on what’s going on with your business. And if your want to promote new products or special deals, that’s another good reason to send newsletters! Not to mention, newsletters support building relationships with your subscribers. You can then use it as a kind of business memo to keep your employees in the loop as well.

It all sounds marvelous, but what should you actually send in your newsletters?

What to send in newsletters: ideas

#1 Introduce your company and what you do

If you have subscribers who are new to your company, it’s a good idea to include a brief introduction in your newsletter. This will help them understand what your company does and why they subscribed to your newsletter in the first place. Saying a few words, even as simple as “Thanks for subscribing!” can go a long way!

This is also a good time to generate a QR code that directs the user to the app store or Playstore. Include it in your emailer for a boost in app downloads and to take the user from a desktop to mobile experience. 

If you have been in business for a while, you can still include an introduction of sorts. Use this opportunity to talk about any changes or updates to your company, such as new products or services.

For example, if you just started  carrying a new line of products, you could say something like, “We’re excited to introduce our new line of XYZ products!” Or if you’re launching a new service, you might say, “Starting next month, we’ll be offering ABC services!”.

#2 Highlight new products or services

Whenever you have something new to promote, be it a product or service, send out a newsletter! This is an easy and effective way to let your subscriber list know what’s new with your company. Include photos, descriptions, and links so they can easily learn more and make a purchase.

If you’re promoting a sale or special deal, be sure to include all the relevant details in your newsletter. Your subscribers will appreciate knowing when and how they can take advantage of the offer. This works very well when introducing a new offering, such as a monthly box subscription for your audience.

For example, if you’re running a holiday sale, include the start and end date, any promo codes that need to be used, and which products are included in the sale.

#3 Share blog posts and infographics

Have you recently published any blog posts or infographics? If so, share them in your newsletter! This is a splendid form to drive traffic back to your website and keep your subscribers engaged.

Your blog posts and infographics don’t have to be directly related to your business. In fact, you can use this opportunity to share something that’s relevant to your industry or that your subscribers might find interesting.

For example, if you’re a clothing company, you could share a blog post about the latest fashion trends.

Including blog posts and infographics in your newsletter can also be a great method to show off your company’s expertise. This will help build trust with your subscribers and keep them coming back for more. And that’s what you want, right?

#4 Promote discounts or special offers

Running a sale or promotion is a sure-fire to increase traffic and sales.  As well as promoting your sale on popular coupon sites, why not promote your discounts and special offers in your newsletter? This will ensure that your subscribers are always aware of any deals that are going on, and can convert on the spot.

When promoting team prizes, discounts or special offers, be sure to include all the relevant details. This way, your subscribers will know exactly what they need to do to take advantage of the offer.

For example, you may create a special coupon code for your newsletter subscribers – and only for them.

Pro tip: if you’re an affiliate, you’ll be promoting many products and many of those will have coupon codes or free trials you can offer to your subscribers. 

However, that doesn’t mean you should bombard your subs wth offers as that will make your newsletter appear spammy and many will unsubscribe. 

Instead, you need to choose only the best offers based on the niche you’re in and send those. For example, if you’re in the marketing niche, you can send the SEMrush 7-day free trial offer to them via email. This would work because all marketers need SEO tools to succeed, and the free SEMrush premium account for 7 days is hard to resist. And the second reason is of course is high commissions SEMrush offers to their affiliates. 

If some of your subscribers decide to extend their free trial into a full SEMrush subscription, you will earn $200 per referral.

#5 Run contests or giveaways

Do you want to increase engagement with your newsletter? Then run a contest or giveaway! This is a great way to get your subscribers to interact with your content. It poses an excellent opportunity to promote your products or services, but more importantly, it helps you build relationships with your subscribers.

When running a contest or giveaway, be sure to include all the relevant details in your newsletter. This way, your subscribers will know exactly what they need to do to participate. Plus, it doesn’t hurt to give them a little extra incentive by offering prizes that are relevant to your business.

For example, if you’re a clothing company, you could give away a free outfit to the lucky winner.

#6 Showcase customer testimonials or case studies

Have you recently received any positive customer feedback? Or perhaps you have a case study that you want to share? If so, feature it in your newsletter! This is an excellent way to show off your company’s successes. Not only will it build trust with your subscribers, but it might also encourage them to do business with you.

When featuring customer testimonials or case studies, be sure to include all the relevant details. This way, your subscribers will know exactly what they’re reading about and why it matters.

For example, if you’re featuring a customer testimonial, include the customer’s name, location, and occupation. Or if you’re featuring a case study, include information about the project, the results, and the client.

#7 Show photos of your team or office

Your newsletters can also boost employer branding!  How? By sharing photos of your team or office, of course. As you will show off your company culture, your subscribers may simply feel like they know you. It also helps humanize your business, and this might encourage your subscribers to do business with you.

For example, show your new office view or a photo of your team out and about.

#8 Share company updates

Something big happened at your company? Share it through email marketing in your newsletter! This is an excellent way to keep your subscribers informed about what’s going on with your business. It helps build trust, and transparency is always a good thing.

For example, write about a new employee that joined the team or a recent expansion to your business.

#9 Describe new features and updates

Have you recently revamped some  of your products or services? Or perhaps you’ve launched a new feature on your website? Whatever the case may be, make sure to include it in your newsletter! This helps keep your subscribers informed about what’s going on with your business. It might just encourage them to check out your products or services.

It’s always a good idea to include screenshots or videos in your newsletter. That way, your subscribers can see exactly what’s new. On top of that, it helps them understand how the new features work and why they should care.

For example, if you’ve launched a new feature on your website, include a screenshot of it in your newsletter.

A few words of conclusion

Newsletters are the new black when it comes to email marketing. By following the tips above, you can create newsletters that are not only informative but also engaging and visually appealing. So what are you waiting for? Start creating your newsletter today!

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