8 tricks how to get more email subscribers

8 tricks how to get more email subscribers
Kinga Edwards April 11, 2023 Marketing

According to statistics, one in three individuals have a Gmail address. That’s an astonishing figure indeed!

Despite the fact that email has remained largely unchanged over the past decade, marketers are still struggling to gain traction with their campaigns.

A recent survey by HubSpot revealed that only 5% of respondents were fully satisfied with their email marketing strategy – leaving nearly two-thirds unable to pinpoint any major issues associated with it. This is an alarming statistic as it indicates an overall dissatisfaction with email communications!

The allure of email is undeniable; 76% of respondents have been tempted into clicking on a malicious link sent through an innocent-looking email message and 59% have fallen prey to phishing attempts involving messages from their contacts. The cost of these failures can be astronomical – some businesses lose up to thirty thousand dollars daily due to such incidents!

Despite the apparent pitfalls of ignoring email, the pervasive nature of this channel renders it an indispensable aspect of modern marketing. Irrespective of whether you’re just starting out or have attained considerable renown within your niche, there exist innumerable strategies for expanding your subscriber pool which can yield notable results – hence why we’ve assembled this list of effective email strategies.

1. Add a CTA and offer on your email

This is an extremely effective method for increasing your email signups and improving conversion rates. If you are sending out personalized communications to new subscribers, why not include a call-to-action option at the end of your missive?

By adding your own link or button at the end of your email sequence, it allows you to leverage the power of viral traffic. This can be accomplished by providing an incentive to click on one – whether it’s offering something in return, like a discount on an exclusive event, or simply requesting that they share with their network!

2. Test different subject lines

Before you send an email, check your subject line and choose the one that’s most appropriate for your audience. You should experiment with different openings to discover which works best for your customers’ preferences.

For example, if you’re in the field service industry and are including a story on landing cleaning contracts in your newsletter, you might experiment with one of the following:

  • “Unlock the Secrets to Landing Lucrative Cleaning Contracts!”
  • “Your Path to Profit: Mastering the Art of Winning Cleaning Contracts”

When crafting a subject line, it’s critical to remain consistent from sending out emails ’til the moment of finalizing a successful campaign. If you change it up after that – even if just slightly – you could yield confusing results or even end up losing subscribers!

3. Write a subject line that’s relevant

Prospects naturally associate your primary subject line with the email’s content. Accordingly, if you weren’t cautious about crafting a captivating one for your e-mail, it could be perceived as an unwanted interruption and produce unsubscribes from your list.

If you have multiple emails on your list, consider this rule of thumb: The most important message should begin with ‘Today’ or ‘What’ followed by a descriptive subject line that highlights the primary benefit of the content – without any embellishment.

4. Tell a story

It’s not uncommon to encounter content on the web that seems a bit, shall we say – lacking in allure?

That’s why it is crucial to craft an email series that engages your audience.

Not only should you include a headline, signup form and opening salvo of copy with links, but there should also be a concluding piece which ties everything together; effectively creating an extended narrative of sorts.

Take a lesson from escape rooms. They create an experience with multiple smaller pieces that are on-brand and build to the final end.

The strength of this approach lies in the fact that it provides subscribers with an opportunity to come back for more at a later date when they’re feeling more open-minded about what you’ve got to offer.

No matter the business, from a term life insurance company to a hip radio station, there’s always a multitude of story angles you can craft.

5. Create a call to action in every email

Send a humorous text to get more email subscribers? More often than not, the answer is yes!

To generate some chuckles and induce attentiveness in those who may have missed your initial message, don’t hesitate to utilize a playful approach.

For instance, if you’ve sent out an announcement about upcoming events like a gala or festival – then consider including an offer to take advantage of complimentary tickets or admission into an event simply by clicking on one’s email address as opposed to sending another blast later on.

By imploring recipients with a call to action in each newsletter, it piques interest while increasing the chances of signups.

6. Use a static/autoresponder sequence

Have you ever wondered how email sequences work? Well, think of them like the stages in a recipe; they help your audience reach an enlightening conclusion.

Using a static/autoresponder sequence makes it possible for you to send an email series to your list that leads up to some type of sale or launch. If you’ve never experimented with these types of emails before, perhaps it would be wise to start with something simple such as ‘Welcome back’ emails to existing followers – this could give way to future promotions and sales!

7. Utilize pop ups/offer pop ups

Pop up ads are an effective means of acquiring email subscribers. With them, marketers can create a mini-informational offer or special deal that pops up when the user is about to click on the inbox button on his email application; this usually results in them opting-in for your list before they leave.

Utilizing pop ups apps can be an efficient way of increasing the number of emails you send and also boosting open rates. Don’t forget that pop ups are an effective tool to help newcomers find and signup to your lists!

8. Write relevant blog content

Blogs, when compiled into an e-newsletter, will undoubtedly be the most direct method of having a conversation with your audience.

For instance, if you regularly publish blog posts that address issues pertaining to your niche and audience, you might find yourself prompting some additional engagement with their email inboxes as well!

Create a list of high-quality blog posts on your website and schedule them periodically throughout the year. By providing valuable content on a regular basis, you’ll not only entice visitors to stay acquainted but also provide ample opportunities for them to subscribe via email! You can create these blog posts in under 15 minutes using an AI article writer!


Achieving the goal of acquiring more subscribers is an arduous undertaking.

For those who possess a savvy strategy, obtaining more email addresses can be achieved with relative ease.

If you’re intrigued by our tips for acquiring more subscribers, don’t hesitate to give them a try!

Are you looking for ways to increase your email list? If so, be sure to check out our app builder! We crafted it specifically for businesses who want to create a database of leads and customers at lightning speed. It’s perfect for increasing your acquisition efforts – so why not give it a try today?


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