11 Ideas How to Personalize Your Email Marketing

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1. Use your subscriber’s name

This is the most basic form of personalization. It’s easy to do, and it’s expected. There are very few reasons why you shouldn’t be doing this.

The only time you shouldn’t use your subscriber’s first name is if you don’t have it. If you’re not collecting first names, you should start. People are more likely to open an email if it’s addressed to them.

2. Make your emails look like they’re from a friend

When people see an email from a friend or family member in their inbox, they know right away who it’s from and are more likely to open it. You can get a similar effect by making your emails look like they’re from a friend.

One way to do this is by using a real person’s name in the “from” field instead of your company name. This makes your emails feel more personal and less like they’re coming from a faceless corporation.

You can also use a real person’s name in the subject line to make your emails stand out in a crowded inbox. This can help you increase your open rates and get more people to engage with your content.

3. Send relevant content

Emails are a great way to deliver content to your audience, but the content you include in your emails should be relevant to the individual recipients.

You can use personalization tokens to include the recipient’s name in the email, but you can also include personalized content blocks for different segments of your audience.

For example, if you run an ecommerce store that sells clothing for men, women, and children, you could include different product recommendations for each segment based on their purchase history and browsing behavior.

You could also use dynamic content to show different product categories based on the recipient’s gender.

4. Use a real person in the “from” field

When people see your email in their inbox, the first thing they look at is the “from” field. If they don’t know who you are, they’re less likely to open your email.

That’s why it’s important to use a real person in the “from” field of your email marketing campaigns. People are more likely to open an email from a person than they are from a company.

This is a great way to personalize your email marketing and make your emails feel more personal.

5. Send relevant offers

Email marketing and sales go hand in hand. If you’re trying to sell a product or service, you need to send an offer.

But not just any offer — a relevant one.

If you’re a clothing retailer, you wouldn’t send an offer for a new pair of shoes to someone who just bought a dress. Instead, you would send them an offer for a new handbag to complete their look.

This is where your data comes in. By collecting data on your customers, you can get a better idea of what they like and what they’re interested in. You can use this data to send them relevant offers that they’re more likely to take advantage of.

For example, you could segment your email list by product category. Then, you could send offers for new products in that category to the people who have shown an interest in it.

6. Use a welcome email series

Welcome emails are an important part of your email marketing strategy. When someone joins your email list, they are highly engaged and eager to hear from you. So, it’s the perfect time to hit them with a welcome email series.

A welcome email series is a sequence of emails that are automatically sent to new subscribers. These emails typically include a welcome email, a few follow-up emails, and a final welcome email.

During your welcome email series, you can introduce new subscribers to your brand, tell them a little bit about yourself, and share some of your best content. You can also use this opportunity to ask your new subscribers for more information about themselves. If you have a referral program, you can mention it in your welcome emails and use a tool like ReferralCandy to automate and track referrals effortlessly.

7. Provide relevant information

The last thing you want to do is send your subscribers an email that has nothing to do with their interests.

This is why it’s important to segment your email list, so you can send the right information to the right people.

For example, if you own a pet store, you could segment your list by pet type. Then, you could send an email about dog products to people who have dogs and an email about cat products to people who have cats.

This way, you can be sure that the information you’re sending is relevant to your subscribers and will be more likely to convert.

8. Send birthday emails

People like to feel special on their birthday. And, sending a birthday email is a great way to do just that. In fact, birthday emails have an average open rate of 45%.

Your birthday email can be a simple message wishing the recipient a happy birthday. You can also include a special discount or offer to encourage them to make a purchase.

In this example, The Honest Company sends a birthday email with a special discount code.

You can also segment your email list by birthday month and send a monthly birthday email to all of the recipients with a birthday that month.

9. Create a preference center

A preference center is a great way to let your email list subscribers tell you what they want to see in their inboxes. This is a simple link that you include in your email marketing campaigns that allows subscribers to tell you what categories of emails they’d like to receive.

You can also use a preference center to let subscribers tell you how frequently they want to receive emails from you.

This is easy to set up and can help you reduce unsubscribes and spam reports by giving your subscribers control over what they receive.

10. Send a re-engagement email

If you notice that a subscriber hasn’t opened or clicked an email in a while, you can send a re-engagement email to remind them why they signed up for your list and entice them to engage.

This is a great way to show subscribers that you care about their engagement and that you’re paying attention to how they interact with your emails.

11. Use a personal email address

If you’re sending an email to a friend, you wouldn’t send it from a generic email address. You’d send it from your personal email address.

So why should your marketing emails be any different?

When you send an email from a generic email address, like info@ or support@, you’re automatically distancing yourself from the recipient. It’s hard to build a relationship with someone when you don’t even know who they are.

Instead, send your marketing emails from a personal email address. This makes it feel like the email is coming from a real person, not a faceless company.

Even better, use your own name as the sender name instead of your company name. This is a simple way to make your emails feel more personal and build trust with your subscribers.

Conclusion

There are many ways you can personalize your email marketing strategy. These are just a few examples to get you started!

As you craft your email campaigns, consider how you can incorporate elements of Diversity and Inclusion in Tech to better connect with a wide range of audiences and build stronger relationships.

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