14 Elements to Add To Your Next Newsletter

14 Elements to Add To Your Next Newsletter
Kinga Edwards June 25, 2023 Marketing

Wondering what to add to your next newsletter? There are a few elements you can consider incorporating to make it engaging and informative. Whether you are aiming to connect with your audience, promote your products or services, or simply provide valuable content, these elements can help you craft a compelling newsletter that resonates with your readers. Let’s explore each of these elements to help you create a newsletter that stands out!

1. A compelling subject line

The subject line is the first thing your subscribers will see when they receive your email. It gives them a sneak peek into what your email is about and can be the deciding factor in whether or not they open it.

Make sure your subject line is clear and enticing. Keep it short and sweet, and use action words to grab your subscribers’ attention. You can use email subject line generator and also use personalization to make your subject line more relevant to your subscribers.

Pro tip: Use A/B testing to compare different subject lines and see which one performs best. This can help you improve your open rates over time.

2. A header image

A header image is the first thing your readers will see when they open your newsletter, so it’s important to make a good first impression.

Your header image should be eye-catching, on-brand, and relevant to the content of your newsletter. You can use a stock photo, a product shot, or even a graphic or illustration, as long as it looks professional and is high-quality.

If you’re not sure where to find images to use in your newsletter, check out our list of the best free stock photo websites.

3. A personal note

People like to do business with people. In fact, consumers are 80% more likely to purchase from a brand that offers a personalized experience. And it doesn’t get much more personal than a note from the CEO.

Adding a personal note to your newsletter is a great way to connect with your audience and show them that there’s a real person behind your brand. You can use this space to share updates about your business, share special team-bonding experiences, talk about your goals and challenges, or even just say thank you.

Here’s a great example of a personal note from the CEO of a company called Baked by Melissa. In this newsletter, Melissa Ben-Ishay shares a personal story about her journey as an entrepreneur and encourages her readers to “keep going.”

4. Social media links

You want your newsletter subscribers to be engaged with your brand across multiple platforms. Adding social media icons to your email is a great way to encourage them to follow you on social media.

Plus, it’s a good idea to have a strong presence on social media because it can help you reach new audiences and engage with your current customers.

Make sure to link to your social media profiles by adding social media icons to your email. You can place them in your email footer, or you can create a dedicated section in your email for all of your social media links.

5. An article

Newsletters are a great way to re-engage your email list and get them to come back to your site. If you’ve published a new article on your site, share it with your email list.

Make sure to include an image, headline, and brief description of the article. You can also include a link to the article so that your subscribers can click through and read it on your site. For more effective results, you might want to hire an email marketing agency to craft and promote your newsletters.

6. A testimonial

Customer testimonials are a great way to build trust with your audience. In fact, 92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know.

Use your newsletter to showcase customer testimonials and reviews. You can include a few short testimonials from happy customers, or you can feature a longer, in-depth case study.

Just be sure to get permission from your customers before you share their testimonials, and always give credit to the customer.

7. An infographic

Infographics are a great way to present a lot of information in a visually appealing way. If you have a lot of data, statistics, or steps to share, consider creating an infographic and including it in your email.

In this example from Grammarly, the company uses an infographic to share statistics about the impact of typos on your career. This is a great way to show off the value of the product and to also provide some helpful information to the reader.

8. A survey or poll

Another way to include interactive content in your newsletter is to embed a survey or poll. This is a great way to get feedback from your subscribers about your products or services, or to gather insights on a particular topic.

You can use a survey tool like SurveyMonkey or Google Forms to create your survey or poll, and then embed it in your newsletter.

Surveys and polls are a great way to engage your audience and make them feel like they have a say in what you do. Plus, you can use the data you collect to inform your marketing strategy.

For example, you could use the data from a survey to create a new piece of content, or to guide the development of a new product.

9. A video

Video is quickly becoming the most popular way for consumers to learn about new products, services, and brands. In fact, 85% of people say they’d like to see more video from brands in 2021.

If you’re not already using video in your marketing, now is the perfect time to start. And what better way to introduce video to your audience than by including one in your next email?

You can use video to introduce a new product, share a customer success story, or just say hello. Whatever you choose, be sure to keep the video short and sweet. Most people don’t have the time or patience to watch a long video, so it’s best to keep it under two minutes.

10. A podcast

Newsletters are a great way to promote your podcast. If you have a podcast, then including a recent episode in your newsletter is a great way to get it in front of your subscribers.

If you don’t have a podcast, you can still include audio content in your newsletter. You could include an audio version of a blog post, or even record a short message to include in your newsletter.

If you do have a podcast, make sure to include a link to the show notes in your newsletter so that people can easily find the podcast episode. You could also include a brief summary of the episode generated with an AI summary writer in your newsletter to entice people to click through and listen.

11. An event

If you’re hosting an event, webinar, or even a Facebook Live, you should absolutely promote that in your newsletter.

This is a great way to get people excited about what you’re doing and it’s also a great way to drive traffic to your website or social media channels.

12. A discount or special offer

Who doesn’t love a good deal? Including a special offer or discount in your newsletter is a great way to show your subscribers you appreciate them and want to help them save money.

This can be a discount on one of your products, a special offer for new subscribers, or even a discount on a product from one of your partners.

Just be sure to include a clear call-to-action (CTA) that tells subscribers what to do next. For example, if you’re offering a discount on one of your products, your CTA could be “Shop Now” or “Get My Discount.”

13. A call-to-action

A call-to-action (CTA) is a clickable button that encourages your audience to take the next step. It could be to read a blog post, register for an event, or download a piece of content. CTAs are a great way to drive traffic to your website and get your audience to take action.

In the example below, you’ll see a CTA to “Shop Now” and “Save 50%”. This is a great example of a CTA because it’s clear, concise, and it tells the reader what to do next.

14. A P.S.

I know, I know. I said you don’t have to include every single thing in your newsletter, but I do think you should include a P.S. at the end of your email.

It’s a great place to add a little something extra that didn’t make it into the body of the email. This could be a link to a blog post, a quick tip, a reminder about something, or even a special offer or coupon.

I’ve found that people are more likely to engage with a P.S. than any other part of the email, so it’s a great place to put something important.


Creating an engaging newsletter is a great way to connect with your audience, promote your brand, and grow your subscriber list. With these elements in mind, you can create a newsletter that will help you achieve your marketing goals and drive results.

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